Thursday, April 26, 2007

The end of the search engines, as we know them, is near

While the new web graphics are building their way into the World Wide Web, search engines face extinction. Applications such as Flash, Swish, Ajax and many new upcoming are anything else, but search engine friendly. The new 3D for web format that we expect from Microsoft is yet another thing that will bury the search engines. The reason - is that there is no way to follow Flash buttons or to read text from inside Swish or follow JavaScript onClick events.

There are ways of course that these applications use to output the text messages, so that Google, Yahoo, Live and every one else can index their pages. I have a bright idea of how Flash for instance is doing that. Upon publishing Flash outputs a sort of editable explanation of the graphic interface. After being edited this explanation may differ from the actual contents within the graphics. This means that if Google index that page and put it in their search results, you may be looking for water but you will find oil.

How can the search engines decide what is real and what is not? Which explanation is valid and which is not? There are in my opinion two ways of dealing with such problems. They can either put some human effort in their output results, which means that every page has to be approved manually – which is crazy of course, or they can follow the steps of each one of us in order to decide what is right and what is wrong. Their aim is to put a Yahoo or Google or whatever toolbar in your browser. Knowing your browsing habits will help them determine if one page is such as described or not.

As an SEO expert I can tell you that this is a big problem for the web masters as well. They will have to put a great effort, after creating a nice website, to promote it in an old fashion search engine readable format. That is not an easy task.

For the so called spammers this is going to be like haven. Because they will have the opportunity to manipulate the graphics explanations no matter what the real content is.

What will eventually happen – time will show. One thing is for sure, Internet is about to face a whole new way of distributing information. Many things are about to change and the search engines are to meet a big problem. Is this going to be their end?

Written for pc-software-reviews.blogspot.com by Aaron Smith SEO expert. Boston MA

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